{"title":"Home page","description":"\u003cp\u003eKOAST — INDEPENDENT CLOTHING BOUTIQUE, OKEHAMPTON, DEVON\u003c\/p\u003e\n\u003cp\u003eKoast is a destination for beautifully chosen fashion — an independent boutique rooted in the heart of Devon, with a genuine passion for the brands we stock and the people who wear them. We take the time to handpick collections that feel right: well made, full of character, and worth wearing every single day.\u003c\/p\u003e\n\u003cp\u003eWe're now stocking the autumn winter 2026 collections from some of the best brands around. For little ones, discover Frugi, Kite, Joules, Hatley, Mayoral, Blade \u0026amp; Rose and more — from the softest newborn gifts right through to teens' clothing, shoes and accessories. For the grown-ups, explore White Stuff, Joules, Saltrock, Brakeburn, Weird Fish, Vans and more: brilliant brands that share our love of quality, colour and relaxed, considered style.\u003c\/p\u003e\n\u003cp\u003eShop Koast — online or in store.\u003c\/p\u003e","products":[{"product_id":"joules-womens-braemar-luxe-gilet-153-471-khaki","title":"Joules Womens Braemar Luxe Gilet 153-471 Khaki","description":"\u003cp\u003eJOULES WOMENS BRAEMAR LUXE GILET\u003c\/p\u003e\u003cp\u003eRooted in Joules' rural heritage, the Braemar Luxe Gilet is a step above your everyday outerwear. The classic diamond quilt pattern is elevated with suedette shoulder detailing and a funnel neck with suedette lining — subtle touches that make all the difference. Showerproof and beautifully constructed, it's as practical as it is polished, whether you're heading out for a country walk or a weekend lunch.\u003c\/p\u003e\u003cp\u003eCrest embroidery and an adjustable back belt add considered finishing details, while front pockets with popper fastenings and a curved hem with lower back complete the picture. This is a gilet that earns its place as a wardrobe staple, season after season.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShowerproof diamond quilted construction\u003c\/li\u003e\n\u003cli\u003eFunnel neck with suedette lining\u003c\/li\u003e\n\u003cli\u003eSuedette shoulder detailing\u003c\/li\u003e\n\u003cli\u003eZip fastening\u003c\/li\u003e\n\u003cli\u003eCrest embroidery\u003c\/li\u003e\n\u003cli\u003eAdjustable back belt\u003c\/li\u003e\n\u003cli\u003eFront pockets with popper fastenings\u003c\/li\u003e\n\u003cli\u003eCurved hem with lower back\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes UK10–UK18\u003c\/li\u003e\n\u003cli\u003eColour: Khaki\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShop Joules at Koast — online or in store.\u003c\/p\u003e","brand":"Joules","offers":[{"title":"UK10 \/ Khaki","offer_id":56166423560577,"sku":"0023622202","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"UK12 \/ Khaki","offer_id":54791874609537,"sku":"0023622203","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"UK14 \/ Khaki","offer_id":54791874642305,"sku":"0023622204","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"UK16 \/ Khaki","offer_id":54791874675073,"sku":"0023622205","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"UK18 \/ Khaki","offer_id":56166423593345,"sku":"0023622206","price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/7742\/8783\/files\/IMG_9298.jpg?v=1758916576"},{"product_id":"joules-womens-windsor-silk-scarf-at705101-navy-saddle","title":"Joules Womens Windsor Silk Scarf At705101 Navy Saddle","description":"\u003cp\u003eJOULES WOMENS WINDSOR SILK SCARF\u003c\/p\u003e\u003cp\u003eA silk scarf is always worth investing in, and the Joules Windsor is one of the finest. Crafted from 100% silk with a buttery soft hand-feel, it's finished with rolled edges — a hallmark of quality that speaks for itself. The timeless hand-drawn print in navy and saddle is the kind of design you'll enjoy showcasing for years to come.\u003c\/p\u003e\u003cp\u003eWear it tied at the neck, looped through a bag handle, or draped over the shoulders — however you style it, it instantly elevates your look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% silk with buttery soft hand-feel\u003c\/li\u003e\n\u003cli\u003eRolled edges\u003c\/li\u003e\n\u003cli\u003eHand-drawn print\u003c\/li\u003e\n\u003cli\u003eDimensions: 170cm x 43cm\u003c\/li\u003e\n\u003cli\u003eOne size\u003c\/li\u003e\n\u003cli\u003eColour: Navy Saddle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShop Joules at Koast — online or in store.\u003c\/p\u003e","brand":"Joules","offers":[{"title":"ONE SIZE \/ Navy","offer_id":54907396456833,"sku":"0023742900","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/7742\/8783\/files\/Joules_Womens_Windsor_Silk_Scarf_At705101_Navy_Saddle.jpg?v=1761243419"},{"product_id":"joules-mens-hillside-quarter-zip-226-567-navy","title":"Joules Mens Hillside Quarter Zip 226-567 Navy","description":"\u003cp\u003eJOULES MENS QUARTER ZIP SWEATER\u003c\/p\u003e\n\u003cp\u003eOne of Joules best-loved men's styles, this quarter zip jumper is crafted from soft yet substantial cotton and is comfy enough for layering and yet dapper enough to wear on its own. The contrast back-neck is ribbed, as are the hem and the cuffs. We recommend pulling it over a shirt for ultimate style, warmth, and comfort. Perfect for those smart-casual occasions that can be tricky to dress for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-translate-id=\"tov-bullet\"\u003e100% Cotton\u003c\/li\u003e\n\u003cli data-translate-id=\"tov-bullet\"\u003eClassic fit\u003c\/li\u003e\n\u003cli data-translate-id=\"tov-bullet\"\u003eFunnel neck with quarter zip fastening\u003c\/li\u003e\n\u003cli data-translate-id=\"tov-bullet\"\u003eFaux leather zip pull\u003c\/li\u003e\n\u003cli data-translate-id=\"tov-bullet\"\u003eRibbed hem, neck, and cuffs\u003c\/li\u003e\n\u003cli data-translate-id=\"tov-bullet\"\u003eContrast back neck tape\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joules","offers":[{"title":"M \/ Navy","offer_id":55316919615873,"sku":"0024064202","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"L \/ Navy","offer_id":55316919648641,"sku":"0024064203","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Navy","offer_id":55316919681409,"sku":"0024064204","price":49.95,"currency_code":"GBP","in_stock":false},{"title":"XXL \/ Navy","offer_id":55316919714177,"sku":"0024064205","price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/7742\/8783\/files\/Joules_Mens_Hillside_Quarter_Zip_226-567_Navy.jpg?v=1770584445"},{"product_id":"joules-womens-borg-fleece-jacket-w25-352-multi-stripe","title":"Joules Womens Borg Fleece Jacket W25-352 Multi Stripe","description":"\u003cp\u003eJOULES WOMENS BORG FLEECE JACKET\u003c\/p\u003e\u003cp\u003eCosy meets contemporary in the Joules Borg Fleece Jacket — your new go-to layer for chilly-day comfort with a heritage twist. Made from soft-touch stripe borg fleece, it's as tactile as it is eye-catching. A funnel collar that can be worn up or folded down to a traditional collar gives you versatile styling options, while raglan sleeves and a full-length popper fastening with woven placket keep things clean and structured.\u003c\/p\u003e\u003cp\u003eThe branded Joules top popper adds a subtle signature finish, and woven welt front pockets enhance its elevated feel. Elasticated binding at the hem, collar, cuffs and placket edge ensures a snug, stylish fit — with a woven patch and embroidered Joules branding at the back collar to complete the look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft-touch stripe borg fleece\u003c\/li\u003e\n\u003cli\u003eFunnel collar, wearable up or folded down\u003c\/li\u003e\n\u003cli\u003eFull-length popper fastening with woven placket (top poppers exposed)\u003c\/li\u003e\n\u003cli\u003eBranded Joules top popper\u003c\/li\u003e\n\u003cli\u003eRaglan long sleeves with elasticated cuff binding\u003c\/li\u003e\n\u003cli\u003eWoven welt front pockets\u003c\/li\u003e\n\u003cli\u003eElasticated binding to hem, collar and placket edge\u003c\/li\u003e\n\u003cli\u003eEmbroidered Joules branding at back collar\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes UK8–UK16\u003c\/li\u003e\n\u003cli\u003eColour: Multi Stripe\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShop Joules at Koast — online or in store.\u003c\/p\u003e","brand":"Joules","offers":[{"title":"UK8 \/ Multi","offer_id":55316921778561,"sku":"0024073001","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"UK10 \/ Multi","offer_id":55316921811329,"sku":"0024073002","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"UK12 \/ Multi","offer_id":55316921844097,"sku":"0024073003","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"UK14 \/ Multi","offer_id":55316921876865,"sku":"0024073004","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"UK16 \/ Multi","offer_id":55316921909633,"sku":"0024073005","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/7742\/8783\/files\/Joules_Womens_Borg_Fleece_Jacket_W25-352_Multi_Stripe.jpg?v=1770486050"},{"product_id":"joules-mens-heritage-gilet-au6-127-khaki","title":"Joules Mens Heritage Gilet Au6-127 Khaki","description":"\u003cp\u003eJOULES MENS HERITAGE GILET\u003c\/p\u003e\n\u003cp\u003eA wardrobe staple that works as hard as you do, the Joules Heritage Gilet is crafted from luxury polar fleece for warmth without the bulk. Whether you're layering up for a country walk, heading to the races, or keeping it casual at the local, this classic gilet has the versatility to take you there in style.\u003c\/p\u003e\n\u003cp\u003eFinished with contrast faux leather trims, signature Joules embroidery at the back neck, engraved hardware, and a practical two-way zip fastening with stand collar — the details are what set it apart. Zip pockets and a twill hanging loop complete a piece you'll reach for again and again.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLuxury polar fleece\u003c\/li\u003e\n\u003cli\u003eFull two-way zip fastening with stand collar\u003c\/li\u003e\n\u003cli\u003eZip pockets\u003c\/li\u003e\n\u003cli\u003eContrast faux leather trims\u003c\/li\u003e\n\u003cli\u003eJoules embroidery to back neck\u003c\/li\u003e\n\u003cli\u003eSignature engraved hardware\u003c\/li\u003e\n\u003cli\u003eTwill fabric hanging loop\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes M–XXL in Khaki\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShop Joules at Koast — online or in store.\u003c\/p\u003e","brand":"Joules","offers":[{"title":"M \/ Khaki","offer_id":56162035270017,"sku":"0024860602","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Khaki","offer_id":56162035302785,"sku":"0024860603","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Khaki","offer_id":56162035335553,"sku":"0024860604","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Khaki","offer_id":56162035368321,"sku":"0024860605","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/7742\/8783\/files\/Joules_Mens_Heritage_Gilet_Au6-127_Khaki.jpg?v=1787772079"},{"product_id":"joules-mens-heritage-zip-fleece-au7-275-navy","title":"Joules Mens Heritage Zip Fleece Au7-275 Navy","description":"\u003cp\u003eJOULES MENS HERITAGE ZIP FLEECE AU7-275 NAVY\u003c\/p\u003e\n\u003cp\u003eA timeless wardrobe staple with a distinctly Joules character, the Men's Heritage Zip Fleece is crafted from soft polar fleece with a bonded lining for warmth you can rely on. The standing collar, PU binding, and faux leather trims give it a refined, heritage-inspired finish that works just as well on a country walk as it does on a casual weekend out.\u003c\/p\u003e\n\u003cp\u003eBuilt with practicality in mind, this fleece features a full-length two-way zip, welt pockets with zip fastening, and a twill fabric hanging loop. Finished with iconic Joules branded hardware and an embroidered Joules logo on the back collar, it's a piece that earns its place in your rotation season after season.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePolar fleece with bonded fleece lining\u003c\/li\u003e\n\u003cli\u003eFull-length two-way zip fastening\u003c\/li\u003e\n\u003cli\u003eStanding collar with PU binding along neck, zip, pocket, and cuff edge\u003c\/li\u003e\n\u003cli\u003eBranded metal hardware and faux leather zip pull\u003c\/li\u003e\n\u003cli\u003eWelt pockets with zip fastening\u003c\/li\u003e\n\u003cli\u003eTwill fabric hanging loop\u003c\/li\u003e\n\u003cli\u003eEmbroidered Joules logo on back collar\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes M–XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShop Joules at Koast — online or in store.\u003c\/p\u003e","brand":"Joules","offers":[{"title":"M \/ Navy","offer_id":56162035597697,"sku":"0024796602","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Navy","offer_id":56162035630465,"sku":"0024796603","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Navy","offer_id":56162035663233,"sku":"0024796604","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Navy","offer_id":56162035696001,"sku":"0024796605","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/7742\/8783\/files\/Joules_Mens_Heritage_Zip_Fleece_Au7-275_Navy.jpg?v=1787770043"},{"product_id":"joules-womens-heritage-gilet-g60-809-port","title":"Joules Womens Heritage Gilet G60-809 Port","description":"\u003cp\u003eJOULES WOMENS HERITAGE GILET\u003c\/p\u003e\n\u003cp\u003eBrave the morning frost in a piece that perfectly balances rural charm with modern flair. The Heritage Gilet is crafted from a luxurious polar fleece that delivers instant warmth without the weight — ideal for layering over knitwear or under a coat on colder days.\u003c\/p\u003e\n\u003cp\u003eElevated with sophisticated faux-leather trims and a clever internal waist adjuster, it transitions effortlessly from a relaxed outdoor layer to a more defined, feminine silhouette. Whether you're exploring hidden trails or running errands on the high street, this gilet keeps you looking polished and feeling comfortable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePolar fleece construction\u003c\/li\u003e\n\u003cli\u003eTwo-way zip fastening\u003c\/li\u003e\n\u003cli\u003eDeep stand collar\u003c\/li\u003e\n\u003cli\u003eInternal waist adjuster\u003c\/li\u003e\n\u003cli\u003ePopper pockets\u003c\/li\u003e\n\u003cli\u003eFaux-leather trims with branded hardware\u003c\/li\u003e\n\u003cli\u003eHand-drawn embroidery at the neck\u003c\/li\u003e\n\u003cli\u003eMetal hanging chain\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes UK8–UK16\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShop Joules at Koast — online or in store.\u003c\/p\u003e","brand":"Joules","offers":[{"title":"UK8 \/ Port","offer_id":56162037858689,"sku":"0024806601","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"UK10 \/ Port","offer_id":56162037891457,"sku":"0024806602","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"UK12 \/ Port","offer_id":56162037924225,"sku":"0024806603","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"UK14 \/ Port","offer_id":56162037956993,"sku":"0024806604","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"UK16 \/ Port","offer_id":56162037989761,"sku":"0024806605","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/7742\/8783\/files\/IMG_7505.jpg?v=1787728754"},{"product_id":"joules-mens-heritage-padded-gilet-g47-819-navy","title":"Joules Mens Heritage Padded Gilet G47-819 Navy","description":"\u003cp\u003eJOULES MENS HERITAGE PADDED GILET G47-819 NAVY\u003c\/p\u003e\n\u003cp\u003eA true cornerstone of rural-inspired style, the Joules Heritage Padded Gilet is the ultimate companion for crisp mornings and breezy afternoons. Engineered with insulating horizontal baffles, it delivers reliable warmth without the bulk — making it a versatile layering hero whether worn over a chunky knit or under a heavier coat.\u003c\/p\u003e\n\u003cp\u003eIt’s the refined details that set this piece apart: dapper suedette trims, a suedette hanger loop, and premium branded metal hardware give it a polished, heritage-inspired finish. Whether you’re heading out for a weekend walk or navigating the daily commute, this gilet balances practical protection with an impeccably put-together look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Padded with insulating horizontal baffles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrims:\u003c\/strong\u003e Suedette collar trim and hanger loop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePockets:\u003c\/strong\u003e Front welt pockets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHardware:\u003c\/strong\u003e Premium branded metal detailing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranding:\u003c\/strong\u003e Joules Hare branding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Navy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable in sizes:\u003c\/strong\u003e M, L, XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShop Joules at Koast — online or in store.\u003c\/p\u003e","brand":"Joules","offers":[{"title":"M \/ Navy","offer_id":56165719867777,"sku":"0024867302","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Navy","offer_id":56165719900545,"sku":"0024867303","price":69.0,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Navy","offer_id":56165719933313,"sku":"0024867304","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/7742\/8783\/files\/Joules_Mens_Heritage_Padded_Gilet_G47-819_Navy.jpg?v=1787696067"},{"product_id":"joules-women-braemar-luxe-gilet-g60-801-chocolate","title":"Joules Women Braemar Luxe Gilet G60-801 Chocolate","description":"\u003cp\u003eJOULES WOMENS QUILTED GILET\u003c\/p\u003e\n\u003cp\u003eLayer up in understated luxury with the Joules Braemar Luxe Gilet — a beautifully crafted piece that brings warmth without weight. Quilted for that classic country-inspired look, this gilet is designed to sit seamlessly over knitwear, shirts, or longline tops, making it an effortlessly versatile addition to your autumn and winter wardrobe. The rich Chocolate colourway lends a warm, earthy depth that pairs beautifully with camel, cream, forest green, or denim.\u003c\/p\u003e\n\u003cp\u003eCut with a flattering, tailored silhouette and finished with Joules’ signature attention to detail, the Braemar moves with you through your day — from morning dog walks to weekend lunches and everything in between. Smart enough to wear into town, practical enough for the countryside. 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